Strategic AI consultancy Nationwide UK
Keep what works.Reach more people.
We get to know your business inside out, define what makes you stand out and craft a clear strategy to show your expertise to a wider audience.
- Built on your strengths
- The choice is always yours
- 25 years in Med Tech & Pro Sport
Trusted expertise in
Med Tech, Professional Sport, Professional Services, Retail, Manufacturing, and more
Our goal is simple
We don’t come in to change what’s made you successful.
We simply help more people discover the great work you already do.
Our approach
Built around what you already do well.
Every engagement begins with your business, not with technology.
01
Inside out
We start by getting to know your business inside out.
02
What sets you apart
We identify your core strengths and define what truly makes you stand out: your unique selling points.
03
A clear strategy
Working closely with our experienced team, we craft a clear strategy designed to showcase your expertise and quality to a wider audience.
From there, the choice is entirely yours.
Put it into action
Work with us to put that strategy into action, shaped exactly to your needs.
See how we can helpStay as you are
Or stay exactly as you are, if what you’re doing feels perfect.
Services
Everything it takes to make AI pay off.
If you choose to put your strategy into action, we shape the work exactly to your needs. Start with one service or take the full journey, always vendor-neutral and measured against your goals.
AI Readiness Audit
Where AI can genuinely help, and where it can’t.
- A clear map of your processes, data and pain points
- Opportunities ranked by value and effort
- Honest recommendations, including what not to do
Tool Strategy & Selection
A vendor-neutral shortlist, tested on your real work.
- An independent shortlist from thousands of tools
- Hands-on trials with your team and your data
- ROI, cost and risk reviewed before you commit
Implementation & Training
Integrated into your systems. Adopted by your people.
- Set up alongside the systems you already use
- Practical, role-based training for your team
- Guides and support so new habits stick
Measurement & Optimisation
Dashboards tied to your KPIs. Keep only what earns its place.
- KPIs agreed up front and tracked from day one
- Clear dashboards that show real impact
- Regular reviews: optimise, scale or switch off
Not sure which you need? That’s exactly what the discovery call is for.
Book a discovery callSectors
Deep where it matters. Useful everywhere.
Our core strengths are Med Tech and Professional Sport: worlds where precision, pressure and regulation leave no room for guesswork. We bring the same rigour to every business we work with.
Core strength
Med Tech
AI adoption that respects the standards your sector lives by.
- Compliance-aware adoption
- Data protection and regulatory fit considered before any tool touches your workflow.
- Workflow automation
- Repetitive admin and documentation taken off skilled people’s desks.
- Data insight
- The data you already hold, turned into decisions you can act on.
Core strength
Professional Sport
Sharper decisions on the pitch, smoother operations off it.
- Performance analysis
- Faster, deeper analysis for coaches, analysts and medical teams.
- Operations
- Scheduling, logistics and back-office work that runs itself.
- Fan engagement
- Personal, timely content and communication at scale.
Every business
If your team spends time on repetitive work, we can help.
- Professional Services
- Retail
- Manufacturing
- Hospitality
- Logistics
- and more
How we work
A clear path from question to proof.
01
Discover
We get to know your business inside out: your strengths, people, processes and data. Then we pinpoint where AI can genuinely save time or money, and where it can’t.
02
Match
We shortlist the right few tools from thousands, trial them on your real work, and review cost, ROI and risk. No reselling, no bias.
03
Deploy
We set everything up inside your existing systems and train your team until the new way of working sticks.
04
Measure
We track results against the KPIs that matter to you, keep what earns its place, and cut what doesn’t.
Why Synapse
Advice you can trust. Results you can measure.
Independent by design
We don’t resell software. Our recommendations answer to you, not to a vendor.
Built on your strengths
We start from what’s made you successful and build on it. Tools come last.
Sector specialists
25 years in Med Tech and Professional Sport, applied with the same rigour to every client.
Fast to value
Focused, practical steps that pay off early, not year-long transformation programmes.
Your team upskilled
We train your people so the know-how stays in your business after we leave.
Nationwide UK
Remote or on-site, wherever you are in the UK.
Meet the founder
Sport, Med Tech and AI.

With 25 years of experience spanning the Med Tech and Professional Sport sectors, I have worked across both dynamic start-ups and large multinational organisations, delivering consistent results in Sales, Marketing and Education at national and international levels.
I hold a Bachelor’s degree in Sports Science from the University of Surrey and am certified in Artificial Intelligence by the University of Oxford, combining deep industry expertise with cutting-edge technological knowledge to drive business growth and innovation.
My background bridges high-performance sport and medical technology, equipping me with a unique perspective on strategy, leadership and scaling impact across diverse markets.
- Experience
- 25 years in Med Tech & Professional Sport
- Education
- BSc Sports Science, University of Surrey
- Certification
- Artificial Intelligence, University of Oxford
Measure what matters.
We agree what success looks like before recommending a tool, then check its impact in the real world.
- Hours returned to your team
- Time
- Investment weighed against value
- Cost
- Privacy and compliance considered early
- Risk
- Progress measured against your KPIs
- Impact
FAQ
Questions, answered.
Can’t see your question? Ask us directly. A quick call is often the fastest way to an answer.
Will you change the way we work?
We don’t know where to start with AI. Is that a problem?
Do you resell any AI tools?
Who will I be working with?
Do you only work with Med Tech and Professional Sport?
Do you work remotely or on-site?
Will my team need technical skills?
How do you know whether it’s working?
What about data protection and compliance?
What happens on a discovery call?
Get started
Let’s start with what you do best.
Book a discovery call. We’ll get to know your business and talk through what makes you stand out. What happens next is entirely your choice.
Prefer to talk now?Speak with Vincent Hannon, our CEO.
- Mobile 07307 422789
- vincent.hannon@synapsestrategic.ai
- Nationwide UK: remote and on-site
Loading the enquiry form. You can also call 0333 772 4854 or email vincent.hannon@synapsestrategic.ai.
