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Strategic AI consultancy Nationwide UK

Keep what works.Reach more people.

We get to know your business inside out, define what makes you stand out and craft a clear strategy to show your expertise to a wider audience.

  • Built on your strengths
  • The choice is always yours
  • 25 years in Med Tech & Pro Sport

Trusted expertise in

Med Tech, Professional Sport, Professional Services, Retail, Manufacturing, and more

Our goal is simple

We don’t come in to change what’s made you successful.
We
simply help more people discover the great work you already do.

Our approach

Built around what you already do well.

Every engagement begins with your business, not with technology.

  1. 01

    Inside out

    We start by getting to know your business inside out.

  2. 02

    What sets you apart

    We identify your core strengths and define what truly makes you stand out: your unique selling points.

  3. 03

    A clear strategy

    Working closely with our experienced team, we craft a clear strategy designed to showcase your expertise and quality to a wider audience.

From there, the choice is entirely yours.

  • Put it into action

    Work with us to put that strategy into action, shaped exactly to your needs.

    See how we can help
  • Stay as you are

    Or stay exactly as you are, if what you’re doing feels perfect.

Services

Everything it takes to make AI pay off.

If you choose to put your strategy into action, we shape the work exactly to your needs. Start with one service or take the full journey, always vendor-neutral and measured against your goals.

01

AI Readiness Audit

Where AI can genuinely help, and where it can’t.

  • A clear map of your processes, data and pain points
  • Opportunities ranked by value and effort
  • Honest recommendations, including what not to do
02

Tool Strategy & Selection

A vendor-neutral shortlist, tested on your real work.

  • An independent shortlist from thousands of tools
  • Hands-on trials with your team and your data
  • ROI, cost and risk reviewed before you commit
03

Implementation & Training

Integrated into your systems. Adopted by your people.

  • Set up alongside the systems you already use
  • Practical, role-based training for your team
  • Guides and support so new habits stick
04

Measurement & Optimisation

Dashboards tied to your KPIs. Keep only what earns its place.

  • KPIs agreed up front and tracked from day one
  • Clear dashboards that show real impact
  • Regular reviews: optimise, scale or switch off

Not sure which you need? That’s exactly what the discovery call is for.

Book a discovery call

Sectors

Deep where it matters. Useful everywhere.

Our core strengths are Med Tech and Professional Sport: worlds where precision, pressure and regulation leave no room for guesswork. We bring the same rigour to every business we work with.

Core strength

Med Tech

AI adoption that respects the standards your sector lives by.

Compliance-aware adoption
Data protection and regulatory fit considered before any tool touches your workflow.
Workflow automation
Repetitive admin and documentation taken off skilled people’s desks.
Data insight
The data you already hold, turned into decisions you can act on.

Core strength

Professional Sport

Sharper decisions on the pitch, smoother operations off it.

Performance analysis
Faster, deeper analysis for coaches, analysts and medical teams.
Operations
Scheduling, logistics and back-office work that runs itself.
Fan engagement
Personal, timely content and communication at scale.

Every business

If your team spends time on repetitive work, we can help.

  • Professional Services
  • Retail
  • Manufacturing
  • Hospitality
  • Logistics
  • and more

How we work

A clear path from question to proof.

  1. 01

    Discover

    We get to know your business inside out: your strengths, people, processes and data. Then we pinpoint where AI can genuinely save time or money, and where it can’t.

  2. 02

    Match

    We shortlist the right few tools from thousands, trial them on your real work, and review cost, ROI and risk. No reselling, no bias.

  3. 03

    Deploy

    We set everything up inside your existing systems and train your team until the new way of working sticks.

  4. 04

    Measure

    We track results against the KPIs that matter to you, keep what earns its place, and cut what doesn’t.

Why Synapse

Advice you can trust. Results you can measure.

  • Independent by design

    We don’t resell software. Our recommendations answer to you, not to a vendor.

  • Built on your strengths

    We start from what’s made you successful and build on it. Tools come last.

  • Sector specialists

    25 years in Med Tech and Professional Sport, applied with the same rigour to every client.

  • Fast to value

    Focused, practical steps that pay off early, not year-long transformation programmes.

  • Your team upskilled

    We train your people so the know-how stays in your business after we leave.

  • Nationwide UK

    Remote or on-site, wherever you are in the UK.

Meet the founder

Sport, Med Tech and AI.

With 25 years of experience spanning the Med Tech and Professional Sport sectors, I have worked across both dynamic start-ups and large multinational organisations, delivering consistent results in Sales, Marketing and Education at national and international levels.

I hold a Bachelor’s degree in Sports Science from the University of Surrey and am certified in Artificial Intelligence by the University of Oxford, combining deep industry expertise with cutting-edge technological knowledge to drive business growth and innovation.

My background bridges high-performance sport and medical technology, equipping me with a unique perspective on strategy, leadership and scaling impact across diverse markets.

Experience
25 years in Med Tech & Professional Sport
Education
BSc Sports Science, University of Surrey
Certification
Artificial Intelligence, University of Oxford

Measure what matters.

We agree what success looks like before recommending a tool, then check its impact in the real world.

Hours returned to your team
Time
Investment weighed against value
Cost
Privacy and compliance considered early
Risk
Progress measured against your KPIs
Impact

FAQ

Questions, answered.

Can’t see your question? Ask us directly. A quick call is often the fastest way to an answer.

Will you change the way we work?
No. We don’t come in to change what’s made you successful. We get to know your business, define what makes you stand out and craft a clear strategy to show it to a wider audience. From there, the choice is entirely yours: work with us to put it into action, or stay exactly as you are.
We don’t know where to start with AI. Is that a problem?
Not at all. It’s where most businesses start. The discovery call and readiness audit exist to answer exactly that: where AI can genuinely help, where it can’t, and what to do first.
Do you resell any AI tools?
No. We’re vendor-neutral by design. We don’t resell software, so every recommendation is based only on what fits your business, your budget and your team.
Who will I be working with?
Vincent Hannon, our CEO. Vincent brings 25 years in Med Tech and Professional Sport, leading Sales, Marketing and Education for start-ups and multinationals, nationally and internationally. He holds a BSc in Sports Science from the University of Surrey and is certified in Artificial Intelligence by the University of Oxford.
Do you only work with Med Tech and Professional Sport?
No. They’re our core strengths, but we work with businesses of every kind. If your team spends time on repetitive work, there’s a good chance AI can help.
Do you work remotely or on-site?
Both. We work with clients across the UK, remotely, on-site or a mix of the two, whatever suits your team best.
Will my team need technical skills?
No. We handle the setup and integration, then train your people in practical, role-based sessions so they’re confident using the tools day to day.
How do you know whether it’s working?
We agree the KPIs that matter to you before anything is deployed, then track them with clear dashboards. Tools that earn their place stay; the rest are changed or switched off.
What about data protection and compliance?
It’s part of the conversation from day one. Data handling, privacy and sector requirements are reviewed as part of every tool recommendation, which matters especially in regulated fields like Med Tech.
What happens on a discovery call?
A straightforward conversation about your business: what you do best, what’s made you successful and what you’d like to achieve. You’ll come away with a clearer view of where we could help, whether or not we work together.

Get started

Let’s start with what you do best.

Book a discovery call. We’ll get to know your business and talk through what makes you stand out. What happens next is entirely your choice.

Prefer to talk now?Speak with Vincent Hannon, our CEO.

0333 772 4854

Loading the enquiry form. You can also call 0333 772 4854 or email vincent.hannon@synapsestrategic.ai.